To celebrate the 4th of July, I got a box of patriotic Poptarts that had red filling and blue icing with white stars. As with many Poptarts, a message on the front of the box said, "Baked with Real Fruit!*" I eventually found the "*" on the back of the box. "Baked with Real Fruit!" means "Filling made with equal to 10% fruit."
A quick look at the ingredients list reveals that these Poptarts as a whole are made with "two percent or less of ... dried strawberries, dried pears, [and] dried apples." I'm sure this adds up to the advertised 10% of the filling. Interestingly, while each fruit Poptart contains the fruit advertised, they additionally all contain apples. The blueberry Poptarts also have grapes.
Having learned all that, I take issue with another statement on the front of the box: "Naturally & Artificially Strawberry Flavored." The ingredients don't get any more specific, simply saying, "natural and artificial flavor." Whatever it is, I'm pretty sure I'm not tasting the less than 2% dried strawberry in the filling-- I would have to be some sort of mouth sleuth for that.
Am I going to stop eating Poptarts? No, I just think it's interesting to know what's in them. I'm waiting for the first strawberry Poptart box that boasts "No Natural Products Included, 100% Artificial."